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Small- and medium-sized enterprise owners' perception of success in the textile and apparel industries : multiple case studies
(University of Missouri--Columbia, 2011)
Small- to medium-sized enterprises (SMEs) are a critical part of many industries in today's U.S. economy, and are particularly important to the U.S. textile and apparel industry. While the importance of SMEs to the textile ...
The effect of country of design, parts, and manufacturing labels on apparel quality, price, and purchase intention
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examined the effect of country of origin labels on consumers' perceptions of apparel quality, price and purchase intention. This study ...
A study of consumer behavior of digital media : users' preference related to media format
(University of Missouri--Columbia, 2011)
This study aims explain the underlying motivations driving consumers' purchase preferences for hard or soft copies of digital music. A uses and gratifications approach is adopted to examine the relationship between five ...
Trust/distrust, perceived quality, perceived price, and apparel purchase intention
(University of Missouri--Columbia, 2011)
As firms are competing in an increasingly complex business environment, they are concentrating on building trusting relations with customers and create a niche in the market. Especially in the apparel industry which is ...