Browsing 2011 MU theses - Freely available online by Thesis Department "Textile and apparel management (MU)"
Now showing items 1-6 of 6
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The anthropometrics of junior sizing : does the size fit the population?
(University of Missouri--Columbia, 2011)Junior apparel and sizing was explored in this study. Teenage females, between the ages of thirteen and eighteen, had their body measurements taken with a 3D body scanner to determine if the current sizing standards for ... -
Brand personality : consumer's perceptions of color used in brand logos
(University of Missouri--Columbia, 2011)The goal of this study was to (1) determine if consumers will apply conventional color associations to hues when they are used in a brand's logo, (2) examine whether color affects consumers' perceptions of a brand's ... -
The effects of the American Civil War on northern fashion of the era as reflected in Peterson's Magazine
(University of Missouri--Columbia, 2011)The Civil War had far-reaching effects on American society, the political system, and the economy. Some historians argue that the war had little direct influence on the continuity of Western fashion. However, detailed ... -
Small- and medium-sized enterprise owners' perception of success in the textile and apparel industries : multiple case studies
(University of Missouri--Columbia, 2011)Small- to medium-sized enterprises (SMEs) are a critical part of many industries in today's U.S. economy, and are particularly important to the U.S. textile and apparel industry. While the importance of SMEs to the textile ... -
A study of consumer behavior of digital media : users' preference related to media format
(University of Missouri--Columbia, 2011)This study aims explain the underlying motivations driving consumers' purchase preferences for hard or soft copies of digital music. A uses and gratifications approach is adopted to examine the relationship between five ... -
Trust/distrust, perceived quality, perceived price, and apparel purchase intention
(University of Missouri--Columbia, 2011)As firms are competing in an increasingly complex business environment, they are concentrating on building trusting relations with customers and create a niche in the market. Especially in the apparel industry which is ...