Browsing 2011 MU theses - Freely available online by Identifier "http://hdl.handle.net/10355/14594"
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The influence of traditional word-of-mouth, electronic word-of-mouth, and tie strength on purchase decisions
(University of Missouri--Columbia, 2011)Word-of-mouth (WOM) is widely considered the most influential source of information for consumer purchase decisions, and the explosion of social media has stirred interest in the communication. This study used the strength ...