Browsing 2011 MU theses - Freely available online by Identifier "http://hdl.handle.net/10355/14955"
Now showing items 1-1 of 1
-
Trust/distrust, perceived quality, perceived price, and apparel purchase intention
(University of Missouri--Columbia, 2011)As firms are competing in an increasingly complex business environment, they are concentrating on building trusting relations with customers and create a niche in the market. Especially in the apparel industry which is ...