Browsing 2011 MU theses - Access restricted to MU by Thesis Advisor "Ha-Brookshire, Jung"
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The effect of country of design, parts, and manufacturing labels on apparel quality, price, and purchase intention
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examined the effect of country of origin labels on consumers' perceptions of apparel quality, price and purchase intention. This study ...