Browsing 2011 MU theses - Access restricted to MU by Thesis Department "Journalism (MU)"
Now showing items 1-5 of 5
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The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertisers constantly compete for consumers' attention and business. Thus, it is imperative for advertisers to develop superior strategies to gain ... -
The evolution of strategic communication at United States Forces Korea (USFK) : an analysis of internal organizational strategies, 2008-2011
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Strategic communication is an expanding field in need of proper organization, standardization, and coordination. Its purpose -- to provide vital ... -
Hostile media effect : testing the effects of political candidates of varying race levels and political party affiliation as news article subjects
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The perception that the media are biased against one's point of view is one that researchers have examined for more than two decades, and the theory ... -
Multimedia effect and its impact on consumer responses toward online promotion : an empirical study of medical tourism promotion
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores the multimedia effect, as well as seeks to detect its impact on consumers' responses. This thesis particularly investigates the ... -
The power of online product reviews : how platform and product involvement effect the credibility of eproduct reviews
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Product reviews are an integral component to a business, be it small or large, reputation. The increasing rise of the Internet has only recently ...