Browsing 2011 MU theses - Access restricted to MU by Identifier "http://hdl.handle.net/10355/14924"
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The power of online product reviews: how platform and product involvement effect the credibility of eproduct reviews (University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Product reviews are an integral component to a business, be it small or large, reputation. The increasing rise of the Internet has only recently increased ...