Browsing 2011 MU theses - Access restricted to MU by Identifier "https://hdl.handle.net/10355/46229"
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Multimedia effect and its impact on consumer responses toward online promotion : an empirical study of medical tourism promotion (University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores the multimedia effect, as well as seeks to detect its impact on consumers' responses. This thesis particularly investigates the ...