Browsing 2011 MU theses - Access restricted to MU by Identifier "https://hdl.handle.net/10355/46229"
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Multimedia Effect and Its Impact on Consumer Responses Toward Online Promotion: An Empirical Study of Medical Tourism Promotion (University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores the multimedia effect, as well as seeks to detect its impact on consumers' responses. This thesis particularly investigates the ...