Browsing 2011 MU dissertations - Access restricted to MU by Title "Breaking down barriers : utilizing audiovisual and gain-message frames to attenuate psychological reactance and increase source credibility towards strategic health messages"
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Breaking down barriers : utilizing audiovisual and gain-message frames to attenuate psychological reactance and increase source credibility towards strategic health messages
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study was guided by the idea that persuasive health messages have a better chance at being successful if they mitigate the negative force toward ...