Browsing 2011 MU dissertations - Access restricted to UM by Title "Social presence and source credibility in blog-mediated crisis communication"
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Social presence and source credibility in blog-mediated crisis communication
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study primarily attempted to achieve a better understanding of how a conversational human voice versus a corporate tone of voice affects key ...