Browsing AgBioForum, vol. 03, no. 1 (2000) by Identifier "http://hdl.handle.net/10355/1169"
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Marketing functional foods : how to reach your target audience
(AgBioForum, 2000)Nutraceuticals - foods enhanced with vitamins, minerals or herbs - are a growing food-industry trend. But getting functional foods to market requires an understanding of the target audience. This study, based on findings ...