Preserving the intellectual output & resources of the University of Missouri.
Marketing functional foods: how to reach your target audience
MOspace/Manakin Repository
Breadcrumbs Navigation
- MOspace Home
- University of Missouri-Columbia
- College of Agriculture, Food and Natural Resources (MU)
- Division of Applied Social Sciences (MU)
- Department of Agricultural Economics (MU)
- Economics and Management of Agrobiotechnology Center (MU)
- AgBioForum (Journal)
- AgBioForum, vol. 03, no. 1 (2000)
- View Item
Marketing functional foods: how to reach your target audience
Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/1169
| Title: | Marketing functional foods: how to reach your target audience |
| Author: | Gilbert, Linda |
| Keywords: |
nutraceuticals
demographics diet |
| Date: | 2000 |
| Publisher: | AgBioForum |
| Citation: | AgBioForum 3(1) 2000: 20-38 |
| Abstract: | Nutraceuticals - foods enhanced with vitamins, minerals or herbs - are a growing food-industry trend. But getting functional foods to market requires an understanding of the target audience. This study, based on findings of the biennial HealthFocus® Trend Report, examines specific demographic segments and their attitudes towards health, nutrition and functional foods. |
| URI: | http://hdl.handle.net/10355/1169 |
| ISSN: | 1522-936X |
Items in MOspace are protected by copyright, with all rights reserved, unless otherwise indicated.
This item appears in the following Collection(s)
-
AgBioForum, vol. 03, no. 1 (2000) [11]
Contents of volume 3, number 1.