Marketing functional foods: how to reach your target audience

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Marketing functional foods: how to reach your target audience

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/1169

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Title: Marketing functional foods: how to reach your target audience
Author: Gilbert, Linda
Keywords: nutraceuticals
demographics
diet
Date: 2000
Publisher: AgBioForum
Citation: AgBioForum 3(1) 2000: 20-38
Abstract: Nutraceuticals - foods enhanced with vitamins, minerals or herbs - are a growing food-industry trend. But getting functional foods to market requires an understanding of the target audience. This study, based on findings of the biennial HealthFocus® Trend Report, examines specific demographic segments and their attitudes towards health, nutrition and functional foods.
URI: http://hdl.handle.net/10355/1169
ISSN: 1522-936X

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