Marketing functional foods: how to reach your target audience
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Nutraceuticals - foods enhanced with vitamins, minerals or herbs - are a growing food-industry trend. But getting functional foods to market requires an understanding of the target audience. This study, based on findings of the biennial HealthFocus® Trend Report, examines specific demographic segments and their attitudes towards health, nutrition and functional foods.
AgBioForum 3(1) 2000: 20-38