Marketing functional foods : how to reach your target audience
Abstract
Nutraceuticals - foods enhanced with vitamins, minerals or herbs - are a growing food-industry trend. But getting functional foods to market requires an understanding of the target audience. This study, based on findings of the biennial HealthFocus[trademark] Trend Report, examines specific demographic segments and their attitudes towards health, nutrition and functional foods.
Citation
AgBioForum 3(1) 2000: 20-38
Rights
OpenAccess.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.