Effective library promotion: empowering patrons to discover and create
Abstract
The message chosen to promote the library will
inevitably influence the tools selected for marketing and outreach. The tools presented here were chosen to represent a broad
spectrum of library types, and would be easily
adaptable to a more focused mission. This
overall approach would be most useful to
public, school, and academic libraries rather
than special libraries and archives. The central message of this outreach strategy is that a library is a place for discovery and creation -- a place where creative and intellectual works can be produced, shared, and consumed. As a community center with two-way outreach, the library itself can become something that is being created and discovered.
Rights
OpenAccess.
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