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    • University of Missouri-Columbia
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    • Emerging Technologies in Libraries (MU SISLT course)
    • Emerging Technologies in Libraries, 2011 Fall semester (MU)
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    •   MOspace Home
    • University of Missouri-Columbia
    • College of Education (MU)
    • School of Information Science and Learning Technologies (MU)
    • Emerging Technologies in Libraries (MU SISLT course)
    • Emerging Technologies in Libraries, 2011 Fall semester (MU)
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    Effective library promotion: empowering patrons to discover and create

    Denlinger, Kyle
    Lowrance, Nathan
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    [PDF] EffectiveLibraryPromotion.pdf (111.5Kb)
    Date
    2011
    Format
    Paper
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    Abstract
    The message chosen to promote the library will inevitably influence the tools selected for marketing and outreach. The tools presented here were chosen to represent a broad spectrum of library types, and would be easily adaptable to a more focused mission. This overall approach would be most useful to public, school, and academic libraries rather than special libraries and archives. The central message of this outreach strategy is that a library is a place for discovery and creation -- a place where creative and intellectual works can be produced, shared, and consumed. As a community center with two-way outreach, the library itself can become something that is being created and discovered.
    URI
    http://hdl.handle.net/10355/12281
    Part of
    Seminar: Emerging Technologies in Libraries 2011 Fall semester (MU)
    Rights
    OpenAccess.
    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
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