An Empirical Analysis of United States Consumers' Concerns About Eight Food Production and Processing Technologies

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An Empirical Analysis of United States Consumers' Concerns About Eight Food Production and Processing Technologies

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/128

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Title: An Empirical Analysis of United States Consumers' Concerns About Eight Food Production and Processing Technologies
Author: Teisl, Mario F. (Mario Francis), 1960-; Hwang, Yun-jae; Roe, Brian
Keywords: factor analysis
risk perception
food
Date: 2005
Publisher: AgBioForum
Citation: AgBioForum, 8(1) 2005: 40-49.
Abstract: For a representative sample of US consumers, we analyze ratings of concern toward eight food production and processing technologies: antibiotics, pesticides, artificial growth hormones, genetic modification (GM), irradiation, artificial colors/flavors, pasteurization, and preservatives. Concern is highest for pesticides and hormones, followed by concern about antibiotics, genetic modification, and irradiation. We document standard relationships between many demographic, economic, and attitude variables and the average concern level. Our main contribution is identifying three clusters of technologies that engender similar patterns of concern ratings among respondents and estimating models that correlate key personal and household characteristics to these underlying technology concern factors. We find that several individual characteristics that yield little explanatory power for average ratings have discriminatory power for explaining concern across different technology clusters.
URI: http://hdl.handle.net/10355/128
ISSN: 1522-936X

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