Role of Product Benefits and Potential Risks in Consumer Acceptance of Genetically Modified Foods

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Role of Product Benefits and Potential Risks in Consumer Acceptance of Genetically Modified Foods

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/135

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dc.contributor.author Onyango, Benjamin
dc.contributor.author Nayga, Rodolfo M.
dc.contributor.author Schilling, Brian J.
dc.coverage.spatial United States en
dc.date.accessioned 2008-10-23T17:16:44Z
dc.date.available 2008-10-23T17:16:44Z
dc.date.issued 2004
dc.identifier.citation AgBioForum, 7(4) 2004: 202-211. en
dc.identifier.issn 1522-936X
dc.identifier.uri http://hdl.handle.net/10355/135
dc.description Includes bibliographical references. en
dc.description.abstract This study examines the role of product benefits and potential risks in consumer acceptance of genetically modified (GM) foods. The study analyzes consumer willingness to consume three meat products that confer specific benefits with an inherent risk. Results indicate that respondents who were provided both the product benefit and risk information were less likely to consume the three GM food products than those who were only provided the product benefit information. Results also suggest that males are consistently more likely to consume the three GM products than females. Those who take the time to read food labels were also consistently less likely to consume the three products considered in this study. Differences in social or political values (i.e., conservative or liberal) and trust in private and public entities were not significant factors affecting consumers' willingness to accept GM foods. en
dc.language.iso en_US en
dc.publisher AgBioForum en
dc.subject perceived risk en
dc.subject consumer benefits en
dc.subject logistic model en
dc.subject.lcsh Cows -- Genetic engineering -- Public opinion en
dc.subject.lcsh Chickens -- Genetic engineering -- Public opinion en
dc.subject.lcsh Genetically modified foods -- Public opinion en
dc.subject.lcsh Genetically modified foods -- Risk assessment en
dc.title Role of Product Benefits and Potential Risks in Consumer Acceptance of Genetically Modified Foods en
dc.type Article en
dc.relation.ispartofcommunity University of Missouri-Columbia. College of Agriculture, Food and Natural Resources. Division of Applied Social Sciences. Department of Agricultural Economics. Economics and Management of Agrobiotechnology Center. AgBioForum (Journal)
dc.relation.ispartofcollection AgBioForum, vol. 7, no. 4 (2004)


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