The Emotional Response to Risks : Inevitable but Not Unmanageable

Abstract

As the government makes decisions about consumer products, fear and intimidation from several possible sources may distort the accurate assessment of risks, benefits and possible alternatives. This can lead to decisions that are harmful from both an economic and humanitarian perspective. Understanding the emotional dimension can help health and food professionals and scientists to address largely emotional responses by the public and enable them to make more clear-headed decisions free from cynical manipulation.