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dc.contributor.advisorBloch, Peter H.(Peter Hastings)eng
dc.contributor.authorHinsch, L. Christianeng
dc.date.issued2011eng
dc.date.submitted2011 Summereng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on May 21, 2012).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionDissertation advisor: Dr. Peter H. Blocheng
dc.descriptionVita.eng
dc.description"July 2011"eng
dc.description.abstractAn increasing proportion of everyday life is being lived through the Internet. Unfortunately, little is understood about how living life in the Internet sphere impacts the lives, attitudes and behaviors of the individual. This research is aimed at exploring how different levels of engagement in online forums impacts both product related behaviors and psychological factors with respect to the individual. Furthermore, where most of the extant research looks at a monolithic “Internet Use” construct, this research breaks this down into content consumption and content creation. A diverse set of outcomes was shown to result from high levels in either of these variables signifying that these behaviors should be assessed separately in future research. The two empirical studies show conflicting results in terms of content consumption/content creation's link to product purchase and use. The studies did not conflict with respect to the impact of forum use on the psychological outcomes of Internet addiction and site commitment. Both content consumption and creation were found to be strongly and positively linked to these outcomes. More importantly, the Self-Determination Theory benefits of autonomy, competence and relatedness were found to mediate the links in both studies. This finding could lead to increasing our understanding of the mechanism of addiction in the Internet realm.eng
dc.description.bibrefIncludes bibliographical referenceseng
dc.format.extentx, 205 pageseng
dc.identifier.oclc872560235eng
dc.identifier.urihttps://doi.org/10.32469/10355/14288eng
dc.identifier.urihttps://hdl.handle.net/10355/14288
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcollectionUniversity of Missouri--Columbia. Graduate School. Theses and Dissertations.eng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.subjectonline forumseng
dc.subjectaddictioneng
dc.subjectcontent consumptioneng
dc.subjectvicarious consumptioneng
dc.subjectpurchasingeng
dc.titleVicarious consumption in internet forumseng
dc.typeThesiseng
thesis.degree.disciplineBusiness administration (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


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