Playing their game : changing American students' attitudes and sterotypes toward Palestinians and Israelis through video game play
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[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The current study investigated the effects of video game role-play on the change in explicit and implicit evaluations of national groups using a video game simulation of the Palestinian-Israeli conflict called PeaceMaker. The study tested how American college students' preexisting attitudes and stereotypes of the two conflicting national groups were altered as a function of playing the role of either the Palestinian President or the Israeli Prime Minister within the game. The study investigated the process of self-induced persuasion resulting from playing persuasive video games by looking at both explicit and implicit attitude change. In addition, the study explored the influence of motivational activation, as a moderator, emotional responses and presence, as mediating factors, influencing the effect of video game role-play. Results of a 2 (Role-Play) x 2 (time) x (ASA) x (DSA) mixed factorial design experiment indicated that while role-incongruent changes in explicit evaluations were observed, implicit evaluations did not change significantly as a function of the treatment. In addition, results showed that motivational reactivity, as a moderator, as well as valence, arousal, and presence, as mediators, indirectly affected the relationship between role-play and changes in evaluations of Palestinians and Israelis.
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