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dc.contributor.advisorCameron, Glen T.eng
dc.contributor.authorOh, Hyun Jeeeng
dc.date.issued2011eng
dc.date.submitted2011 Summereng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on May 22, 2012).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionDissertation advisor: Dr. Glen T. Cameroneng
dc.descriptionVita.eng
dc.descriptionIncludes bibliographical references.eng
dc.description"July 2011"eng
dc.description.abstract[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study is three-fold. The first purpose is to investigate how public health information officers perceive health journalists in terms of trust and how that trust is associated with their perception of media agenda-building. The second is to examine how evaluations of their health advocacy and health expertise can affect media agenda-building perception. The third is to examine the effect of different conditions of press releases on media agenda-building perception. The conditions had high versus low medical jargon usage. All three goals were approached with a coorientation model; therefore, how much public health information officers and health journalists agreed on trust and media agenda-building perception was examined and the levels of agreement were used as independent variables in the study. From a survey with 102 public health information officers, this study found that the trust between public health information officers and health journalists was explained by consistency dimension the most followed by hostility, competence, discreetness, receptivity, and availability dimensions. The expectations on six different dimensions of trust did not predict their perceived level of media agenda-building but predicted their estimation of health journalists' media agenda-building perception. The consistency dimension of trust was a strong predictor.eng
dc.format.extentviii, 110 pageseng
dc.identifier.oclc872562370eng
dc.identifier.urihttps://hdl.handle.net/10355/14305
dc.identifier.urihttps://doi.org/10.32469/10355/14305eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsAccess is limited to the campus of the University of Missouri--Columbia.eng
dc.subjectmedia relationseng
dc.subjectpublic healtheng
dc.subjectmass communicationeng
dc.subjectpublic information officereng
dc.subjectrelationship managementeng
dc.titleHow the relationship between public health information officers and journalists can affect media agenda-building : a coorientational approacheng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


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