Browsing AgBioForum, vol. 07, no. 3 (2004) by Title "Can Chinese Consumers Be Persuaded? The Case of Genetically Modified Vegetable Oil"

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Can Chinese Consumers Be Persuaded? The Case of Genetically Modified Vegetable Oil

Hu, Wuyang; Chen, Kevin (AgBioForum, 2004)

This paper investigates consumers' purchase intentions of vegetable oil that is made from genetically modified oilseeds (referred to as GM vegetable oil) in Beijing, China. It is found that consumers' purchase intentions ...