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dc.contributor.advisorWilson, Laurel E. Jankeeng
dc.contributor.advisorWeems, Robert E., 1951-eng
dc.contributor.authorTrawick, Chajuana V.eng
dc.date.issued2011eng
dc.date.submitted2011 Falleng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on June 4, 2012).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionDissertation advisors: Dr. Laurel E. Wilson, Dr. Robert E. Weems Jr.eng
dc.descriptionVita.eng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionPh. D. University of Missouri--Columbia 2011.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Human environmental sciences.eng
dc.description"December 2011"eng
dc.description.abstractUnderstanding the ideals of African American beauty culture promoted by entrepreneurs and businesses in the St. Louis Argus newspaper from 1915 to 1930 fills a void in American history. Presenting keywords in advertisement headlines communicates a company's specific message regarding their ideals of beauty culture to readers. The purpose of this research study was to examine advertisements promoting African American beauty culture in the St. Louis Argus from 1915 to 1930 to determine what was being promoted as “Ideals of Beauty Culture” to the African American community in St. Louis, Missouri. Annie Malone's Poro College, Dr. Fred Palmer's Skin Whitener, Madam C.J. Walker's Wonderful Hair Grower, and Herolin's Hair Pomade proved to be the most successful businesses from a total of 142 companies based on longevity and consistent records of advertisements and promotions. Over the sixteen year period six themes emerged from their advertisement headlines; Agents Wanted, Business Growth and Identity, Hair Care, Hair Straightening, Skin Care and Skin Whitening products and services. Results show that Annie Malone had the most consistent record of St. Louis Argus advertisements promoting ideals of African American hair and skin care and business growth as seen in the St. Louis Argus from 1915 to 1930.eng
dc.format.extentix, 135 pageseng
dc.identifier.oclc872560497eng
dc.identifier.urihttps://hdl.handle.net/10355/14502
dc.identifier.urihttps://doi.org/10.32469/10355/14502eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcollectionUniversity of Missouri--Columbia. Graduate School. Theses and Dissertations.eng
dc.subjectbusiness historyeng
dc.subjectentrepreneurshipeng
dc.subjectnewspaper advertisingeng
dc.subjectAfrican Americanseng
dc.subjectbeauty cultureeng
dc.titleAnnie Malone and Poro College: building an empire of beauty in St. Louis, Missouri from 1915-1930eng
dc.typeThesiseng
thesis.degree.disciplineTextile and apparel management (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


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