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dc.contributor.advisorHa-Brookshire, Jungeng
dc.contributor.authorGreene, Whitneyeng
dc.date.issued2011eng
dc.date.submitted2011 Springeng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on August 23, 2012).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionThesis advisor: Dr. Jung Ha-Brookshireeng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionM.S. University of Missouri--Columbia 2011.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Textile and apparel management.eng
dc.description"May 2011"eng
dc.description.abstract[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study examined the effect of country of origin labels on consumers' perceptions of apparel quality, price and purchase intention. This study particularly focused on country of design, parts, and manufacturing labels as potential cues that consumers use when evaluating the quality, price and purchase intention of apparel products. In this study, two countries were used: the United States and China. A literature review was provided to show the link and evolution of country of origin literature and the increase of multinational products in today's marketplace. The Information Processing theory provided the theoretical framework for understanding why consumers use extrinsic cues such as country of origin information when forming their opinions and purchasing products. The results of this study concluded that consumers rated US components that were designed and manufactured also in the U.S. the highest in quality, while Chinese components that were manufactured and designed in China were rated the lowest in quality. Results also indicated that consumers have some confusion when attempting to place a difference between the products made in the U.S with Chinese materials and the products made in China with U.S. materials. This study showed that the extent of country of origin information on product labels does play a large role when consumers' are making inferences about the quality, price and purchase intention of an apparel item.eng
dc.format.extentvii, 83 pageseng
dc.identifier.urihttp://hdl.handle.net/10355/14910
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcollectionUniversity of Missouri-Columbia. Graduate School. Theses and Dissertationseng
dc.rightsAccess to files is limited to the University of Missouri--Columbia.eng
dc.subjectcountry of origineng
dc.subjectcountry of manufactureeng
dc.subjectlabelingeng
dc.subjectgarment manufacturingeng
dc.titleThe effect of country of design, parts, and manufacturing labels on apparel quality, price, and purchase intentioneng
dc.typeThesiseng
thesis.degree.disciplineTextile and apparel management (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.S.eng


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