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dc.contributor.advisorHa-Brookshire, Jungeng
dc.contributor.authorBhaduri, Gargieng
dc.date.issued2011eng
dc.date.submitted2011 Springeng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on August 27, 2012).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionThesis advisor: Dr. Jung Ha-Brookshireeng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionM.S. University of Missouri--Columbia 2011.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Textile and apparel management.eng
dc.description"May 2011"eng
dc.description.abstractAs firms are competing in an increasingly complex business environment, they are concentrating on building trusting relations with customers and create a niche in the market. Especially in the apparel industry which is often criticized with negative media publicity, building trust becomes essential for any firms' performance. Literature review suggests that trust/ distrust has the potential to affect consumers' perception about quality, price and even influence purchase intention. This study sought to investigate the relation between trust/distrust on an apparel firm, consumers' perceived quality, perceived price, and purchase intention. The Theory of Reasoned Action provided the theoretical background for this study. For this study, trust (distrust) was considered to have 2 dimensions: credibility (dis-credibility) and benevolence (malevolence). A 2X2 trust/distrust matrix (High Credibility/High Benevolence, Low Credibility/High Benevolence, Low Credibility/High Benevolence, Low Credibility/Low Benevolence) was designed and each participant was exposed to all four profiles in a random order. The study results indicate that trust/distrust affects consumers' purchase intention. Also, perceived quality mediates the relation between trust/distrust and purchase intention. Perceived price, however, did not moderate the relation between trust/distrust and purchase intention and also did not impact consumers' purchase intention. Implications, limitations and scope of further research are also discussed.eng
dc.format.extentviii, 83 pageseng
dc.identifier.urihttp://hdl.handle.net/10355/14955
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcollectionUniversity of Missouri-Columbia. Graduate School. Theses and Dissertationseng
dc.subjectconsumer feedbackeng
dc.subjectconsumer perceptioneng
dc.subjecttrust buildingeng
dc.subjectapparel industryeng
dc.titleTrust/distrust, perceived quality, perceived price, and apparel purchase intentioneng
dc.typeThesiseng
thesis.degree.disciplineTextile and apparel management (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.S.eng


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