Shared more. Cited more. Safe forever.
    • advanced search
    • submit works
    • about
    • help
    • contact us
    • login
    View Item 
    •   MOspace Home
    • University of Missouri-Columbia
    • Office of Undergraduate Research (MU)
    • Undergraduate Research and Creative Achievements Forum (MU)
    • 2006 Undergraduate Research and Creative Achivements Forum (MU)
    • View Item
    •   MOspace Home
    • University of Missouri-Columbia
    • Office of Undergraduate Research (MU)
    • Undergraduate Research and Creative Achievements Forum (MU)
    • 2006 Undergraduate Research and Creative Achivements Forum (MU)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.
    advanced searchsubmit worksabouthelpcontact us

    Browse

    All of MOspaceCommunities & CollectionsDate IssuedAuthor/ContributorTitleIdentifierThesis DepartmentThesis AdvisorThesis SemesterThis CollectionDate IssuedAuthor/ContributorTitleIdentifierThesis DepartmentThesis AdvisorThesis Semester

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular AuthorsStatistics by Referrer

    Publication distribution research: Planning and evaluation of public outreach [abstract]

    Roach, Alice
    View/Open
    [PDF] PublicationDistributionResearch.pdf (14.79Kb)
    Date
    2006
    Contributor
    University of Missouri-Columbia. Office of Undergraduate Research
    Format
    Presentation
    Metadata
    [+] Show full item record
    Abstract
    The objective of this research was to plan, implement, and evaluate the distribution of a rural tourism map of the Mississippi River Hills region. The Mississippi River Hills, located in southeast Missouri, is the pilot region of the Missouri Regional Cuisines Project (http://extension.missouri.edu/cuisines/). The project markets regional wine and agricultural products based on regional identity and a distinctive label of origin. The presentation traces four steps involved in distribution of the map: 1) identifying distribution points and planning the distribution, 2) publicizing the distribution, 3) evaluating media coverage, and 4) evaluating the economic impact on the businesses due to increased regional tourism encouraged by the map. Distribution points identified included regional businesses, Extension offices, Chambers of Commerce, Electric Cooperatives, Farm Bureau offices, and Tourism Centers, as well as some stores in St. Louis. To plan the distribution, we developed a site list and contacted the sites to determine how many maps they would distribute. The distribution plan successfully directed over 30,000 maps to appropriate distribution outlets. Publicizing the distribution included identifying and contacting media outlets which would be most interested in printing stories about the project and the map. Story ideas appropriate to media outlets were developed and made available to them. Due to our publicity efforts, the project's name and stories about the map have appeared in newspaper and magazine articles across the state. Evaluating media coverage included using the web to gauge afterward how well they picked up the story for print. Evaluating the economic impact of the project involved determining how the project affected tourism revenues in the region at participating businesses. A research protocol was developed and used to contacted regional businesses to determine whether the map and project increased the number of customers they received and to what degree.
    URI
    http://hdl.handle.net/10355/1503
    Collections
    • 2006 Undergraduate Research and Creative Achivements Forum (MU)

    Send Feedback
    hosted by University of Missouri Library Systems
     

     


    Send Feedback
    hosted by University of Missouri Library Systems