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dc.contributor.advisorWilson, Laurel E. Jankeeng
dc.contributor.advisorBoorady, Lynn M. (Lynn Marie)eng
dc.contributor.authorMestres, Jaimeeng
dc.date.issued2012eng
dc.date.submitted2012 Springeng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on August 30, 2012).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionDissertation advisors: Dr. Laurel Wilson and Dr. Lynn M. Booradyeng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionVita.eng
dc.descriptionPh. D. University of Missouri--Columbia 2012.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Human environmental sciences.eng
dc.description"May 2012"eng
dc.description.abstractThis study focused on the current junior wear client at a specific retailer to determine if a new marketing strategy, design of garments, and adjustments of junior size measurements should be implemented. The objectives of the study were, (1) to analyze junior products offered (2) to observe and document who is shopping in the junior section, (3) to compare who is shopping to the product offerings and size measurements, and (4) to compare the perceived characteristics of the defined junior wear consumer discussed in the review of literature to data collected. The results illustrate that the current junior wear client is not restricted by age, height, or body shape. The current sizing strategy does not restrict who shops in the junior section and the product offerings appeal to females of all ages. The implications show a need for retail companies to capitalize on their junior size strategies and to market junior clothing to females of all ages.eng
dc.format.extentvi, 66 pageseng
dc.identifier.oclc872568945eng
dc.identifier.urihttps://hdl.handle.net/10355/15100
dc.identifier.urihttps://doi.org/10.32469/10355/15100eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcollectionUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.subjectjunior wear industryeng
dc.subjectsize strategieseng
dc.subjectconsumer behavioreng
dc.subjectmarketing strategyeng
dc.titleThe junior apparel consumer: an ethnographic and case study approach examining the current junior wear clienteng
dc.typeThesiseng
thesis.degree.disciplineTextile and apparel management (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


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