Browsing 2012 Theses (MU) by Title "Effectiveness of health messages based on the transtheoretical model from a public campaign perspective"
Now showing items 1-1 of 1
-
Effectiveness of health messages based on the transtheoretical model from a public campaign perspective
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study applied the transtheoretical model (TTM) to public health campaign messages to promote regular exercise. Recognizing that one of the key ...