Browsing 2012 MU theses - Access restricted to MU by Identifier "http://hdl.handle.net/10355/33473"
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Advertising on Facebook fan pages: the influence of self-referencing appeals and ad types on consumers' attitudes and purchase intentions (University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As a vehicle for promotional messages, Facebook fan pages have become widely used by an increasing number of companies and organizations. It is necessary ...