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dc.contributor.advisorBarbieri, Carla Elianaeng
dc.contributor.authorGil Arroyo, Claudiaeng
dc.date.issued2012eng
dc.date.submitted2012 Springeng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on September 12, 2012).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionThesis advisor: Dr. Carla Barbierieng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionM.S. University of Missouri--Columbia 2012.eng
dc.description"May 2012"eng
dc.description.abstractVisiting a farm for recreation is an activity that has been increasing in the last 10 years. Despite its growth, a myriad of labels (e.g., farm tourism, agritainment) along with many definitions are used to depict this form of recreation, situation that is constraining its marketing and further diffusion. Therefore, a study was conducted to examine the meaning and label preferences of this form of recreation among three main stakeholders. Data was collected in 2011 from samples of residents, farmers, and extension faculty in Missouri and North Carolina through an online survey. Results showed significant differences on the preferred labels across samples, being "farm visit", "agricultural tourism", and "farm tourism" the ones most preferred. Among those labels, study results suggest that the "farm visit" label may be the most suitable to use for marketing purposes as it showed the highest preferences among residents and farmers. Results showed that a good definition of agritourism should include the terms: agricultural setting, entertainment, farm, farming, education, and working. Results also showed that agritourism should be carried out only on agricultural working facilities; however, the type of contact or experience with agricultural resources (e.g., crops) and practices (e.g., milking a cow) were not relevant for defining this form of recreation across the study samples. Implications of this study are also discussed.eng
dc.format.extentix, 88 pageseng
dc.identifier.urihttp://hdl.handle.net/10355/15257
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.subjectagritourismeng
dc.subjectstakeholderseng
dc.subjectlabel preferenceeng
dc.subjectmarketingeng
dc.titleWhat is agritourism? : reconciling farmers, residents and extension faculty perspectiveseng
dc.typeThesiseng
thesis.degree.disciplineParks, recreation and tourism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.S.eng


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