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dc.contributor.advisorCropp, Fritzeng
dc.contributor.authorSundstrom, William J.eng
dc.date.issued2012eng
dc.date.submitted2012 Springeng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on September 18, 2012).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionThesis advisor: Dr. Fritz Croppeng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionVita.eng
dc.descriptionM.A. University of Missouri--Columbia 2012.eng
dc.description"May 2012"eng
dc.description.abstractPublic relations as a profession has existed in Europe for more than a century, yet most current practice and teaching is based on the American model. To address this situation, in 1998 the European Association of Public Relations Education and Research (CERP) launched a task force to begin work on a European Public Relations Body of Knowledge (EBOK). The current research reviews literature related to European public relations, then investigates the public-relations efforts of European branches of three global Christian non-profit organizations, using a qualitative approach. Its purpose is to discern how the principles and practices of the organizations align with the EBOK findings, and draw conclusions that may guide future practice. It became apparent that the roles of public-relations practitioners in the Christian, non-profit world in Europe falls within the Managerial Dimension of the EBOK parameters. Management's expectations fell within the same dimension. Furthermore, respondents seemed to embrace a one-way communication model simultaneously with the two-way asymmetrical model. These findings are unexpected, since the EBOK study suggests that the Reflective or Educational dimensions should be most important, and Grunig holds that the two-way symmetrical model represents the pinnacle of excellence in public relations. Conclusions are drawn as to what these findings represent.eng
dc.format.extentvii, 82 pageseng
dc.identifier.urihttp://hdl.handle.net/10355/15379
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2012 Theseseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.subjectpublic relationseng
dc.subjectreligious organizationeng
dc.subjectcommunication modeleng
dc.subjectEuropean-based organizationeng
dc.titlePublic relations among Christian, multi-national, non-profit organizations in Europeeng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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