The new news: challenges of monetization, engagement, and protection of news organizations' online content
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[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As news organizations continue to struggle with their business models and ways to best employ new technology, advertising and subscription revenues continue to fall or remain stagnant and layoffs continue to rise. This study examines potential ways for news organizations to both protect their content from unwanted piracy and monetize content in order to continue to produce quality and timely news. This study uses a legal research format to explore the history of news and protections given to news content by Congress and the courts. The study goes on to examine court cases that influenced the current legal landscape of content protection for news organizations. The study also explores non-legal methods of creating revenue including instituting the increasingly popular paywall and increasing audience involvement and engagement. The study concludes by suggesting that the best option for news organizations is a mix between innovative production of hyper-local and genre-specific content along with active monitoring of content piracy with the option for legal action if the piracy ofcontent is extreme and violates current copyright or misappropriation laws.
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