The new news: challenges of monetization, engagement, and protection of news organizations' online content

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The new news: challenges of monetization, engagement, and protection of news organizations' online content

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/15391

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Title: The new news: challenges of monetization, engagement, and protection of news organizations' online content
Author: Lesicko, Christine Katherine
Keywords: news organization
monetization
news content
content piracy
Date: 2012
Publisher: University of Missouri--Columbia
Abstract: As news organizations continue to struggle with their business models and ways to best employ new technology, advertising and subscription revenues continue to fall or remain stagnant and layoffs continue to rise. This study examines potential ways for news organizations to both protect their content from unwanted piracy and monetize content in order to continue to produce quality and timely news. This study uses a legal research format to explore the history of news and protections given to news content by Congress and the courts. The study goes on to examine court cases that influenced the current legal landscape of content protection for news organizations. The study also explores non-legal methods of creating revenue including instituting the increasingly popular paywall and increasing audience involvement and engagement. The study concludes by suggesting that the best option for news organizations is a mix between innovative production of hyper-local and genre-specific content along with active monitoring of content piracy with the option for legal action if the piracy of content is extreme and violates current copyright or misappropriation laws.
URI: http://hdl.handle.net/10355/15391
Other Identifiers: LesickoC-041912-T189
Rights: Access is limited to the campuses of the University of Missouri.

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