The real people speak: public relations practices of Alaska native corporations

MOspace/Manakin Repository

Breadcrumbs Navigation

The real people speak: public relations practices of Alaska native corporations

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/15410

[-] show simple item record

dc.contributor.advisor Len-Ríos, Maria Elizabeth, 1971- en_US
dc.contributor.author Towns-Bain, Aleesha E.
dc.date.accessioned 2012-09-19T17:25:10Z
dc.date.available 2012-09-19T17:25:10Z
dc.date.issued 2012
dc.date.submitted 2012 Spring en_US
dc.identifier.other Towns-BainA-050212-T1655
dc.identifier.uri http://hdl.handle.net/10355/15410
dc.description Title from PDF of title page (University of Missouri--Columbia, viewed on September 19, 2012). en_US
dc.description The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. en_US
dc.description Thesis advisor: Dr. Maria Len-Rios en_US
dc.description Includes bibliographical references. en_US
dc.description M.A. University of Missouri--Columbia 2012. en_US
dc.description Dissertations, Academic -- University of Missouri--Columbia -- Journalism. en_US
dc.description "May 2012" en_US
dc.description.abstract The overall goal of this study was the exploration of the development and use of public relations techniques by Alaska Native corporations, which are unique for-profit companies owned by Alaska Native shareholders located in the State of Alaska. The study adds to the meager repertoire of strategic communication research examining public relations and communications by Native American and Alaska Native entities in the United States. Discussions with 12 public relations practitioners and corporation leaders indicated a tension between the basic tenants of public relations and the Alaska Native culture; each corporation offered its own experience of negotiating a path forward to achieve corporate goals and honor traditional cultural values. The study offered support for contingency theory proposed by Cancel, Cameron, Sallot and Mitrook (1997) that best practice in public relations depends on a wide variety of external and internal factors. Of these, Alaska Native culture appeared as a hyper factor, influencing the degree of adoption and use of public relations. A normative model for public relations practice among Alaska Native public relations practitioners did not emerge. Instead, discursive solutions appeared to be more in keeping with a Native context. en_US
dc.format.extent v, 78 pages en_US
dc.language.iso en_US en_US
dc.publisher University of Missouri--Columbia en_US
dc.relation.ispartof 2012 MU restricted theses (MU) en_US
dc.rights Access is limited to the University of Missouri - Columbia. en_US
dc.subject public relations en_US
dc.subject shareholders en_US
dc.subject contingency theory en_US
dc.title The real people speak: public relations practices of Alaska native corporations en_US
dc.type Thesis en_US
thesis.degree.discipline Journalism en_US
thesis.degree.grantor University of Missouri--Columbia en_US
thesis.degree.name M.A. en_US
thesis.degree.level Masters en_US
dc.relation.ispartofcommunity University of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2012 Theses


This item appears in the following Collection(s)

[-] show simple item record