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dc.contributor.advisorLen-Ríos, Maria Elizabeth, 1971-eng
dc.contributor.authorTowns-Bain, Aleesha E.eng
dc.date.issued2012eng
dc.date.submitted2012 Springeng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on September 19, 2012).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionThesis advisor: Dr. Maria Len-Rioseng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionM.A. University of Missouri--Columbia 2012.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Journalism.eng
dc.description"May 2012"eng
dc.description.abstract[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The overall goal of this study was the exploration of the development and use of public relations techniques by Alaska Native corporations, which are unique for-profit companies owned by Alaska Native shareholders located in the State of Alaska. The study adds to the meager repertoire of strategic communication research examining public relations and communications by Native American and Alaska Native entities in the United States. Discussions with 12 public relations practitioners and corporation leaders indicated a tension between the basic tenants of public relations and the Alaska Native culture; each corporation offered its own experience of negotiating a path forward to achieve corporate goals and honor traditional cultural values. The study offered support for contingency theory proposed by Cancel, Cameron, Sallot and Mitrook (1997) that best practice in public relations depends on a wide variety of external and internal factors. Of these, Alaska Native culture appeared as a hyper factor, influencing the degree of adoption and use of public relations. A normative model for public relations practice among Alaska Native public relations practitioners did not emerge. Instead, discursive solutions appeared to be more in keeping with a Native context.eng
dc.format.extentv, 78 pageseng
dc.identifier.urihttp://hdl.handle.net/10355/15410
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsAccess to files is limited to the University of Missouri--Columbia.eng
dc.subjectpublic relationseng
dc.subjectshareholderseng
dc.subjectcontingency theoryeng
dc.titleThe real people speak: public relations practices of Alaska native corporationseng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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