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dc.contributor.advisorLen-Ríos, Maria Elizabeth, 1971-eng
dc.contributor.authorTowns-Bain, Aleesha E.eng
dc.date.issued2012
dc.date.submitted2012 Springen
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on September 19, 2012).en_US
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.en_US
dc.descriptionThesis advisor: Dr. Maria Len-Riosen_US
dc.descriptionIncludes bibliographical references.en_US
dc.descriptionM.A. University of Missouri--Columbia 2012.en_US
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Journalism.en_US
dc.description"May 2012"en_US
dc.description.abstractThe overall goal of this study was the exploration of the development and use of public relations techniques by Alaska Native corporations, which are unique for-profit companies owned by Alaska Native shareholders located in the State of Alaska. The study adds to the meager repertoire of strategic communication research examining public relations and communications by Native American and Alaska Native entities in the United States. Discussions with 12 public relations practitioners and corporation leaders indicated a tension between the basic tenants of public relations and the Alaska Native culture; each corporation offered its own experience of negotiating a path forward to achieve corporate goals and honor traditional cultural values. The study offered support for contingency theory proposed by Cancel, Cameron, Sallot and Mitrook (1997) that best practice in public relations depends on a wide variety of external and internal factors. Of these, Alaska Native culture appeared as a hyper factor, influencing the degree of adoption and use of public relations. A normative model for public relations practice among Alaska Native public relations practitioners did not emerge. Instead, discursive solutions appeared to be more in keeping with a Native context.eng
dc.format.extentv, 78 pagesen_US
dc.identifier.otherTowns-BainA-050212-T1655
dc.identifier.urihttp://hdl.handle.net/10355/15410
dc.publisherUniversity of Missouri--Columbiaen_US
dc.relation.ispartof2012 MU restricted theses (MU)en_US
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2012 Theses
dc.rightsAccess is limited to the University of Missouri - Columbia.en_US
dc.subjectpublic relationsen_US
dc.subjectshareholdersen_US
dc.subjectcontingency theoryen_US
dc.titleThe real people speak: public relations practices of Alaska native corporationsen_US
dc.typeThesisen_US
thesis.degree.disciplineJournalismen_US
thesis.degree.disciplineJournalismeng
thesis.degree.grantorUniversity of Missouri--Columbiaen_US
thesis.degree.levelMastersen_US
thesis.degree.nameM.A.en_US


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