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    • Office of Undergraduate Research (MU)
    • Undergraduate Research and Creative Achievements Forum (MU)
    • 2007 Undergraduate Research and Creative Achievements Forum (MU)
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    Effect of menu-item placement on item-selection frequency [abstract]

    Beckett, Benjamin
    Hosmer, Julie
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    [PDF] EffectMenuItemPlacement.pdf (23.35Kb)
    Date
    2007
    Contributor
    University of Missouri-Columbia. Office of Undergraduate Research
    Format
    Presentation
    Metadata
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    Abstract
    50% of all new restaurants close their doors in the first year of business due to the inability to turn a profit. A potential method of profit maximization involves altering a menu's layout. Restaurant consultants and current literature suggest that menu-item placement directly effects item-selection frequency. A field test was conducted to study the theory. Menu-items from a local restaurant were tracked before and after a menu treatment that involved moving menu-items while keeping all other factors constant. This study will provide a better understanding of this relationship and could provide valuable information to restaurateurs.
    URI
    http://hdl.handle.net/10355/1560
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    • 2007 Undergraduate Research and Creative Achievements Forum (MU)

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