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dc.contributor.advisorBehm-Morawitz, Elizabethen_US
dc.contributor.authorBrengarth, Lauren Bacon
dc.contributor.otherUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Dissertations. 2011 Dissertationsen_US
dc.date.issued2011
dc.date.submitted2011 Springen_US
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on October 18, 2012).en_US
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.en_US
dc.descriptionDissertation advisor: Elizabeth Behm-Morawitzen_US
dc.descriptionIncludes bibliographical references.en_US
dc.descriptionVita.en_US
dc.descriptionPh. D. University of Missouri--Columbia 2011.en_US
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Communication.en_US
dc.description"May 2011"en_US
dc.description.abstractThis study looks at how new media technologies are adopted by nonprofit organizations (NPOs) and their employees. Using qualitative interviews, the study explores how new media are incorporated into NPO work and how such adoption allows the organizations and their staff to have greater influence on their community by serving an agenda setting function in society. Overall, participants in this study find that there are many positive outcomes of new media adoption, such as increased efficiencies, a greater connection with the NPO community, and the ability to see immediate results from using new media for activities such as posting to social networking sites. Participants also mentioned the downsides of new media adoption that include a faster pace of work, the expectation to be available 24/7, and increased sloppy work. The majority of participants see new media as tools that enable NPOs to serve a news producing function in society.en_US
dc.format.extentvii, 161 pagesen_US
dc.identifier.otherBrengarthL-050111-D5342
dc.identifier.urihttp://hdl.handle.net/10355/15765
dc.publisherUniversity of Missouri--Columbiaen_US
dc.relation.ispartof2011 Freely available dissertations (MU)en_US
dc.subjectmedia technologiesen_US
dc.subjectnonprofit organizationen_US
dc.subjectagenda settingen_US
dc.subjectcommunication strategyen_US
dc.titleNonprofits and new media: how do NPOs and their employees adopt and use new media to communicate with and influence their community?en_US
dc.typeThesisen_US
thesis.degree.disciplineCommunicationen_US
thesis.degree.grantorUniversity of Missouri--Columbiaen_US
thesis.degree.levelDoctoralen_US
thesis.degree.namePh. D.en_US


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