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dc.contributor.advisorThorson, Esthereng
dc.contributor.authorHoff, Kareneng
dc.date.issued2012eng
dc.date.submitted2012 Summereng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on October 29, 2012).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionDissertation advisor: Dr. Esther Thorsoneng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionVita.eng
dc.descriptionPh. D. University of Missouri--Columbia 2012.eng
dc.description"July 2012"eng
dc.description.abstractThis study looks at free newspapers, focusing on the modern era beginning in 1995, to better understand the impact these publications have on paid newspapers. The theory revolves around the question of media substitutability, that is, is there evidence that free newspapers substitute for paid ones? This is tested with four measures on a set of ten matched newspapers, one with a free competitor and one without a competitor. The four measures are the following: readership data, including average weekday readership and 5-day cumulative audience, single copy sales and total circulation. These measures were examined before and after the introduction of the free newspaper. There was also an examination of the readership demographics. Finally, a modified content analysis was conducted to learn more about free newspaper characteristics and coverage. There was a lack of support for substitution as the experimental paid newspapers' readership and circulation was not significantly different from paid publications in the control markets. In addition, there were significant differences in the readership demographics. There were also general differences between the free and paid newspapers content and characteristics based on a modified content analysis of the free publications.eng
dc.description.bibrefIncludes bibliographical referenceseng
dc.format.extentviii, 138 pageseng
dc.identifier.oclc872568947eng
dc.identifier.urihttps://doi.org/10.32469/10355/15880eng
dc.identifier.urihttps://hdl.handle.net/10355/15880
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertations.eng
dc.rightsOpenAccesseng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.subjectnewspaper circulationeng
dc.subjectnewspaper readershipeng
dc.subjectmedia complementarity theoryeng
dc.subjectfree newspapereng
dc.titleThe impact of free newspapers on US marketseng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


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