Crop Marketing Plan
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The marketing plan described here is intended, first, to cover as many of the costs of production as possible and, second, to maximize the price received for commodities produced. Many farmers try to maximize price before they have implemented strategies to cover all costs. While marketing in this manner is the prerogative of the farmer, it is not the approach recommended in this guide. The marketing plan discussed here focuses on relatively simple and available strategies that can be used to increase income and reduce risk.
MU Guide, University Extension, University of Missouri. Guide G 600, October 1999.