Browsing Division of Food Systems and Bioengineering (MU) by Thesis Advisor "Hwang, Johye"
Now showing items 1-3 of 3
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American customers' expectations of service quality toward an Indian restaurant compared to an American restaurant
(University of Missouri--Columbia, 2010)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The increasing number of immigrants in the USA has made the American society more diverse, making the increase in ethnic restaurants an interesting ... -
Consumer reactions to restaurants' post-food crisis marketing strategies: a risk-benefit appraisal approach
(University of Missouri--Columbia, 2009)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Due to the huge impact of food safety events on hospitality industry, needs for planning effective restaurant post-food crisis strategies have been ... -
Luxury marketing: the impact of motivations as psychological forces on attitudes toward luxury restaurants
(University of Missouri--Columbia, 2008)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Luxury demand has been on the rise in a variety of luxury markets including automobiles, travel, and hotels. Demand of full service restaurants has ...