Browsing Economics publications (MU) by Title "Customization: Ideal Varieties, Product Uniqueness and Price Competition"
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Customization: Ideal Varieties, Product Uniqueness and Price Competition
(Department of Economics, 2009)We study customization in the Hotelling model with two firms. In addition to providing ideal varieties, the perceived uniqueness of a customized product contributes independently to consumer utility. We show that only when ...