Customization: Ideal Varieties, Product Uniqueness and Price Competition

dc.contributor.author	Loginova, Oksana	eng
dc.contributor.author	Wang, X. H. (X. Henry), 1962-	eng
dc.date.issued	2009	eng
dc.description.abstract	We study customization in the Hotelling model with two firms. In addition to providing ideal varieties, the perceived uniqueness of a customized product contributes independently to consumer utility. We show that only when consumer preferences for uniqueness are high customization occurs in equilibrium.	eng
dc.identifier.citation	Department of Economics, 2009	eng
dc.identifier.uri	http://hdl.handle.net/10355/2386	eng
dc.publisher	Department of Economics	eng
dc.relation.ispartof	Economics publications	eng
dc.relation.ispartofcommunity	University of Missouri-Columbia. College of Arts and Sciences. Department of Economics	eng
dc.relation.ispartofseries	Working papers (Department of Economics);WP 09-04	eng
dc.rights	OpenAccess.	eng
dc.rights.license	This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.source.uri	http://economics.missouri.edu/working-papers/2009/WP0904_loginova.pdf	eng
dc.subject	product uniqueness	eng
dc.subject.lcsh	Mass customization	eng
dc.subject.lcsh	Consumers' preferences	eng
dc.subject.lcsh	Competition	eng
dc.subject.lcsh	Product differentiation	eng
dc.title	Customization: Ideal Varieties, Product Uniqueness and Price Competition	eng
dc.type	Working Paper	eng

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