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dc.contributor.authorLoginova, Oksanaeng
dc.contributor.authorWang, X. H. (X. Henry), 1962-eng
dc.date.issued2008eng
dc.description.abstractWe study customization in a duopoly game in which the firms' products have different qualities. Whether customization choices are made simultaneously or sequentially is endogenously determined. Specifically, the customization stage of the game involves two periods. Each firm either selects its product type in period 1 or postpones this decision to period 2. We show that both quality and endogenous timing play important roles in determining the equilibrium outcome. Customization occurs only if the quality difference is sufficiently large. Endogenous timing sometimes enables the firms to achieve an outcome that is Pareto superior to that if they were to make their customization choices simultaneously. Although the higher quality firm is more likely to customize, endogenous timing sometimes enables the lower quality firm to obtain an advantage that it would not have under simultaneous customization choices.eng
dc.identifier.citationDepartment of Economics, 2008eng
dc.identifier.urihttp://hdl.handle.net/10355/2390eng
dc.publisherDepartment of Economicseng
dc.relation.ispartofEconomics publicationseng
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. College of Arts and Sciences. Department of Economicseng
dc.relation.ispartofseriesWorking papers (Department of Economics);WP 08-15eng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.eng
dc.source.urihttp://economics.missouri.edu/working-papers/2008/wp0815_loginova_wang.pdfeng
dc.subject.lcshMass customizationeng
dc.subject.lcshDuopolieseng
dc.subject.lcshEquilibrium (Economics)eng
dc.titleCustomization in an Endogenous-Timing Game with Vertical Differentiationeng
dc.typeWorking Papereng


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