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    • University of Missouri-Columbia
    • College of Agriculture, Food and Natural Resources (MU)
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    • Economics and Management of Agrobiotechnology Center (MU)
    • AgBioForum (Journal)
    • AgBioForum, vol. 06, no. 1 & 2 (2003)
    • View Item
    •   MOspace Home
    • University of Missouri-Columbia
    • College of Agriculture, Food and Natural Resources (MU)
    • Division of Applied Social Sciences (MU)
    • Department of Agricultural Economics (MU)
    • Economics and Management of Agrobiotechnology Center (MU)
    • AgBioForum (Journal)
    • AgBioForum, vol. 06, no. 1 & 2 (2003)
    • View Item
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    Development and Marketing Strategies for Functional Foods

    Mark-Herbert, Cecilia
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    [PDF] Development and marketing strategies for functional foods.pdf (212.7Kb)
    Date
    2003
    Format
    Article
    Metadata
    [+] Show full item record
    Abstract
    As the boundaries between food and medicine are fading, businesses face new challenges. These challenges include integrating research and development and marketing processes that shorten the time to market a new product. A market pull business model is presented for creating awareness among consumers.
    URI
    http://hdl.handle.net/10355/244
    Citation
    AgBioForum, 6(1&2) 2003: 75-78.
    Rights
    OpenAccess.
    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
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    • AgBioForum, vol. 06, no. 1 & 2 (2003)

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