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Development and Marketing Strategies for Functional Foods
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Development and Marketing Strategies for Functional Foods
Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/244
| Title: | Development and Marketing Strategies for Functional Foods |
| Author: | Mark-Herbert, Cecilia |
| Keywords: |
business model
innovation marketing |
| Date: | 2003 |
| Publisher: | AgBioForum |
| Citation: | AgBioForum, 6(1&2) 2003: 75-78. |
| Abstract: | As the boundaries between food and medicine are fading, businesses face new challenges. These challenges include integrating research and development and marketing processes that shorten the time to market a new product. A market pull business model is presented for creating awareness among consumers. |
| URI: | http://hdl.handle.net/10355/244 |
| ISSN: | 1522-936X |
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AgBioForum, vol. 06, no. 1 & 2 (2003) [16]
Contents of volume 6, numbers 1 and 2.