Development and Marketing Strategies for Functional Foods

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Development and Marketing Strategies for Functional Foods

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/244

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Title: Development and Marketing Strategies for Functional Foods
Author: Mark-Herbert, Cecilia
Keywords: business model
innovation
marketing
Date: 2003
Publisher: AgBioForum
Citation: AgBioForum, 6(1&2) 2003: 75-78.
Abstract: As the boundaries between food and medicine are fading, businesses face new challenges. These challenges include integrating research and development and marketing processes that shorten the time to market a new product. A market pull business model is presented for creating awareness among consumers.
URI: http://hdl.handle.net/10355/244
ISSN: 1522-936X

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