Development and Marketing Strategies for Functional Foods

dc.contributor.author	Mark-Herbert, Cecilia	eng
dc.date.issued	2003	eng
dc.description.abstract	As the boundaries between food and medicine are fading, businesses face new challenges. These challenges include integrating research and development and marketing processes that shorten the time to market a new product. A market pull business model is presented for creating awareness among consumers.	eng
dc.description.bibref	Includes bibliographical references	eng
dc.description.sponsorship	The SJFR research council (now FORMAS) in Sweden granted financial support as a part of a PhD project.	eng
dc.identifier.citation	AgBioForum, 6(1&2) 2003: 75-78.	eng
dc.identifier.issn	1522-936X	eng
dc.identifier.uri	http://hdl.handle.net/10355/244
dc.language	English	eng
dc.publisher	AgBioForum	eng
dc.relation.ispartofcollection	AgBioForum, vol. 6, no. 1 & 2 (2003)	eng
dc.rights	OpenAccess.	eng
dc.rights.license	This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.source.uri	http://www.agbioforum.missouri.edu/v6n12/v6n12a15-mark-herbert.htm	eng
dc.subject	business model	eng
dc.subject	innovation	eng
dc.subject	marketing	eng
dc.subject.lcsh	Functional foods -- Marketing	eng
dc.title	Development and Marketing Strategies for Functional Foods	eng
dc.type	Article	eng