Browsing Department of Rural Sociology (MU) by Thesis Advisor "Grigsby, Mary"
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Mobile truck entrepreneurship: motivations and strategies of non-food mobile retail truck entrepreneurs in the United States
(University of Missouri--Columbia, 2022)This dissertation set out to explore the emerging phenomenon of modern mobile retail trucks opening for business across the United States starting in the early 2010s. Thirty-one participants were interviewed, and the data ...