Browsing College of Agriculture, Food and Natural Resources (MU) by Title "Consumer preferences, ecolabels, and effects of negative environmental information"
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Consumer preferences, ecolabels, and effects of negative environmental information
(University of Missouri, College of Agriculture, Food and Natural Resources, 2015)Consumers prefer ecolabeled products. However, little is known about the effects of ecolabels when consumers are simultaneously exposed to negative environmental information about the ecolabeled products. We conducted a ...