Browsing College of Agriculture, Food and Natural Resources (MU) by Thesis Advisor "Kim, Dae-Young, 1972-"
Now showing items 1-9 of 9
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College students' information search behavior for spring break: an exploration in the concept of specialization
(University of Missouri--Columbia, 2007)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study identified college student travelers' different information search behaviors, dividing the travelers into groups of high, medium and low ... -
Customer satisfaction, profitability, and firm value in the hospitality and tourism industry : an application of American Customer Satisfaction Index (ACSI)
(University of Missouri--Columbia, 2011)This study investigates the effect of customer satisfaction on a firm's financial performance (i.e., profitability and a firm's value) in the hospitality and tourism industry. Considering the unique differences (e.g., ... -
The effects of perceived visible characteristics of customers on servers' tipping expectations
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Assuming that tipping size varies according to customers' characteristics and that servers judge tipping size by looking at customers' visible ... -
A model of volunteer intention at a mega-event : the London 2012 Olympics
(University of Missouri--Columbia, 2013)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The utilization to employ volunteers within festivals, events, and mega-events has become increasingly popular due to the advantageous skills and ... -
Modeling the restaurant service-recovery process : the effects of relationship quality and customer characteristics on recovery efforts
(University of Missouri--Columbia, 2014)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study aims to investigate restaurant customers' attitudinal and behavioral responses, with a focus on relationship quality and customer characteristics ... -
A study of consumer responses to sustainability strategies in the hotel industry : examining the efficacy of corporate social responsibility
(University of Missouri--Columbia, 2014)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The empirical findings in the current dissertation reveal that corporate associations (i.e., CA and CSR) are a significant antecedent to customer ... -
A study of explicit and implicit cognitions towards image attributes of destination country: application of the single-target implicit association test (the ST-IAT)
(University of Missouri--Columbia, 2013)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The study attempts to assess people's explicit and implicit cognitions toward the image attributes of a destination country by using a psychological ... -
A study of perceived attributes of Asian foods : comparison of implicit and explicit attitude measures
(University of Missouri--Columbia, 2010)The study tested the hypothesis that perceived food attributes (PFAs) and explicit/implicit measures of attitudes would differentially identify an individual's attitude in the domain of Asian food. In total, 39 college ... -
A study of the individual and organizational characteristics influencing event planner's perception on information content and channel choice
(University of Missouri--Columbia, 2009)Based on the understanding of the role of event planners within the context of organizational decision making process, the main purpose of this study is to examine factors (i.e., organizational vs. individual) that influence ...