Browsing College of Agriculture, Food and Natural Resources (MU) by Identifier "http://hdl.handle.net/10355/12464"
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The Effects of Framing on Consumers' Choice of GM Foods
(AgBioForum, 2011)In this article, we explore the effect of framing statements on perceptions and choices of genetically modified vegetables (GMVs). In two experiments, consumers were exposed to either positive or negative statements about ...