Browsing College of Human Environmental Sciences (MU) by Title "Brand personality : consumer's perceptions of color used in brand logos"

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  • Brand personality : consumer's perceptions of color used in brand logos 

    Ridgway, Jessica Lee (University of Missouri--Columbia, 2011)
    The goal of this study was to (1) determine if consumers will apply conventional color associations to hues when they are used in a brand's logo, (2) examine whether color affects consumers' perceptions of a brand's ...