Browsing College of Human Environmental Sciences (MU) by Title "Display lighting on American and Taiwanese consumers' perception : browsing in a virtual retail store"
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Display lighting on American and Taiwanese consumers' perception : browsing in a virtual retail store
(University of Missouri--Columbia, 2013)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The primary purpose of this study is to empirically explore how display lighting affects consumers' perception and psychology in a retail environment; ...