• Brand personality: consumer's perceptions of color used in brand logos 

    Ridgway, Jessica Lee (University of Missouri--Columbia, 2011)
    The goal of this study was to (1) determine if consumers will apply conventional color associations to hues when they are used in a brand's logo, (2) examine whether color affects consumers' perceptions of a brand's ...
  • E-community support for weight loss 

    Whitteker, Bellyn K. (University of Missouri--Columbia, 2011)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this study was to explore and understand the advantages of e-community support for those who have weight control issues. A qualitative ...