Browsing College of Human Environmental Sciences (MU) by Title "The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors"
Now showing items 1-1 of 1
-
The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors
(University of Missouri--Columbia, 2006)The purpose of this study is to examine how consumers' characteristics and their shopping goals influence their perceptions on interactivity of the website; further, the relationship between consumers' perceived interactivity ...