Browsing Department of Textile and Apparel Management (MU) by Thesis Semester "2009 Spring"
Now showing items 1-3 of 3
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Brand origin and consumers' pereceptions of apparel product attributes relating to quality
(University of Missouri--Columbia, 2009)This study examined the influence of perceived brand origin on United States consumers' perceptions of apparel product attributes related to quality. This study particularly focused on brand origin as a potential cue that ... -
Technology and creativity : fashion design in the 21st century
(University of Missouri--Columbia, 2009)Creatively harnessing the zeitgeist, or spirit of the times, and translating its inspiration into unique, timely, and marketable fashions has been the key to survival of apparel companies since the early 20th century. ... -
Waterproof dress : an exploration of development and design from 1880 through 1895
(University of Missouri--Columbia, 2009)Waterproof dress had an important role in the late nineteenth century. Heretofore little research has been done to examine the development and design of this apparel sector. The three types of waterproofing techniques used ...